FOOD BRAND
EXPERTS

Brand Strategy: Because real brands need substance.

You don’t just want to be visible – you want to be relevant. And in the long term. This is exactly what our Brand Strategy Service is made for. We help you to position your brand in the market in such a way that it not only works today, but also grows tomorrow – with a clear profile and a portfolio that thinks ahead.

Brand positioning that works

Together, we analyze the market, target groups and competition – and develop a precise positioning. So that your brand has an attitude and clearly states what it stands for.

Product portfolios with vision

Whether it’s product range architecture or the development of new product lines – we think about your brand in its entirety. And ensure that every product supports the overarching strategy.

And how does this relate to corporate design?

Quite simply, the brand strategy is the foundation. It defines where the journey is heading – the corporate design makes it visible. Once the positioning, tonality and portfolio are clearly defined, we translate all of this into a consistent image. This turns strategy into a brand that people understand – and trust.

Why is this in good hands with us?

Because we can do both: Strategy and design. And because we know the food industry inside out. We know what makes markets tick, how target groups change – and how to turn this into a sustainable brand.

Our design processes are optimally embedded in strategic consulting. We position brands with the necessary knowledge of the food markets and contribute our experience and perspective to the discussion.

Our Strategy Toolbox contains the established models and our own tools, which we have adapted to project requirements over the years. We also work closely with market research companies and offer validation for your positioning.

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