Golden Toast
Shelf impact that makes you shine.
Services
Yellow sun, golden brown toasted toast and high visibility on the shelf – that’s what the Golden Toast brand stands for.
Everything in butter and clear as day?
The previous design ensured strong recognition and conquered every meter of shelf space with its eye-catching sunbeams. A dazzling brand image, right? Yes, with minor flaws.
The shelf impact is strong, the appearance clean and fresh, but there is a problem. The Golden Toast brand cannot be overlooked by shoppers at the POS, but the right variety of their favorite brand can.
Differentiating between toast and sandwich products is particularly difficult. In addition, the design should convey the natural qualities and ingredients of the breads even more strongly. The original with the sun – in search of more warmth.
MILK. makes the difference.
We are tackling the issue and focusing our redesign on three key points:
1. sandwich and toast – strengthen category differentiation
2. revise variety colors and color coding
3. increase emotionality and naturalness
The result: the new design features a striking category tag that clearly identifies the toast and sandwich varieties. Additional images of cereal ears and handmade details add natural, emotional elements to the brand’s modern look, and new variety colors ensure a coherent and well-structured range.
