Climatarianism

It is true that the idea of a dietary (re)form for the purpose of climate protection was launched about half a decade ago. But the resounding success in the social center will still take a few years. However, it will then be quite normal for consumers to increasingly consider the well-being of the planet in their daily diet. Climate activists want to slow down climate change by adapting their eating habits towards food and products with lower CO2 emissions that are also made from more biodiverse crops and grown on existing farmland to preserve land for wildlife and nature. 67% of consumers would support the introduction of carbon labeling on products. The potential impact is enormous: according to the WWF, halving meat consumption (to an average of 470 grams per week and eating more pulses and nuts, for example) would reduce the annual CO2 footprint of Germans by around 56 million tons of CO2 equivalents – that would correspond to almost the entire emissions of German agriculture.

British fast-casual chain Leon introduced a carbon-neutral burger and fries in early 2021, while Mondelēz developed “NoCOé,” a carbon-neutral cracker brand. And New York Air Company ‘s vodka is made by capturing carbon dioxide from the air – removing half a kilogram of carbon dioxide from the atmosphere for every kilogram of alcohol produced.

Best Practices: LEON, NOCOE, AIR COMPANY

Photo: Unsplash, Red Rabbit