Convenience Cooking

From Michelin-starred restaurants to young fresh-food startups to established cookbox providers, meal kits, previously a niche concept, have gone mainstream in the Covid 19 era. Restaurants and other companies not only deliver completely ready-made menus, but also specialize specifically in the production of menu components that need to be finalized into dishes at home. The growth of major international meal-kit specialists such as HelloFresh, Blue Apron, Marley Spoon and Home Chef, with sales increases of more than 100 percent, speaks to the strong trend and the changing dining and cooking culture here.

Best Practices: HELLOFRESH, BLUE APRON, MARLEY SPOON, HOME CHEF, DINNERLY, VOILÀ

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