Functional Food

You are what you eat! The functional food trend makes this statement its own and promises true peak performance for the individual with appropriate nutrition. One thing is clear: foods that promise an additional health benefit (bring with them a “promise of efficacy,” so to speak) are an enormous growth market. Probiotics are just as much a part of this as lactose-free dairy products, breads enriched with omega-3 fatty acids, protein chips, chocolate with ginger root, tonic water with chlorophyll, alcohol-free Negroni or plant-based proteins. As the market for functional foods has become very large, it will be crucial for suppliers in the future to tailor their offerings and products as specifically as possible to their target groups, which means, for example. for infants, elderly people or athletes:inside.

And with that, the Function Food trend is moving more and more towards Precision Food, which is supposed to optimize the individual by means of self-measurement methods (data about one’s own health and nutrition) and biohacking. Personalized nutrition is increasingly helping people to live more efficient, fitter and healthier lives. The personalized nutrition market reached $8.1 billion in 2020 and is expected to grow to around $20 billion by 2027.

Best Practices: BEARS WITH BENEFITS, GOOD SOURCE, VITAMIN WATER, NOGLLA, PUMPERL GSUND, COCOKIND BEAUTY BEVS, SPIRITY COCKTAILS

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